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The Future Of AI Powered Marketing In India: ChatGPT, Gemini & More

If you had told me five years ago that I would be chatting to robots like they were old friends, I would have laughed.But here we are—ChatGPT, Google’s Gemini, and a number of other AI technologies are practically becoming staples of our daily professional lives. And in digital marketing? Oh, they’re totally changing the game.

Before, making content meant spending hours coming up with ideas, revising them, and drinking way too much tea. AI can now evaluate market patterns in minutes, develop ideas in seconds, and even forecast audience preferences before you’ve had your morning joe. However, ChatGPT and Gemini are still tools. When humans combine the speed and data capabilities of AI with their own minds, the real magic occurs.

The potential is enormous, particularly in India.Imagine swiftly modifying campaigns in both English and regional languages, or concurrently distributing tailored ads to millions of consumers. It’s not a far-off dream since it’s occurring today.However, marketers like us must remain alert. Brands that rely too much on AI risk coming across as robotic, and believe me, nobody enjoys that. Regardless of whether it’s ChatGPT, Gemini, or the next big thing, one thing is certain: Indian marketing will have a fast, individualised, and extremely exciting future.

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