In July 2025, Google rolled out another major algorithm update. And just like always, website rankings have shifted. If you are a small business owner in Kerala — if, say, you operate a boutique in Kannur or a café in Kochi — why this update could impact how people find your business online.

So what’s new in this update?

It’s not like Google let the cat out of the bag with the whole story, if we’re honest. But based on what SEO experts have seen, this update is most focused on useful, original content and fast-loading, mobile-friendly sites, local signals in things such as reviews and location-based keywords.

What It Means

What This Means for You If your site contains copied content, outdated info and/or takes an eternity to load on mobile, then your rankings could take a hit. But you’ve been updating helpful blogs, inserting actual reviews from customers and using local modifiers like “best digital marketing agency in Kerala” or “cafes near Kozhikode beach,” you may actually rank higher today.

Simple Tips to Stay Ahead:

• Write blogs that answer real questions your customers ask.

• Keep your Google Business Profile updated.

• Include local keywords like the name of your city to your keyword. eg: SEO Expert in Kannur, Digital marketer in Calicut, etc..

• Add reviews, pictures & FAQs to your site..

Conclusion

You don’t need to panic. You just need to adapt. Focus on real, helpful content. And stay active online. This update is actually a big opportunity for small businesses in Kerala to shine – especially those who speak the local language of their audience, both online and offline.

If you are interested, check out my other helpful blogs on https://clicksbyjasna.com/ .