Improving Local SEO helps your business appear in “near me” and city-specific searches, especially on Google Maps and local directories.

Step 1: Create or Claim Your Google Business Profile

• Visit https://www.google.com/business/
  
• Add accurate NAP (Name, Address, Phone Number)
  
• Choose relevant categories (e.g., “Coffee Shop” vs. “Cafe”)
  
• Upload real photos of your location, team, and products
  

 Tip: Keep info updated—especially holiday hours!

Step 2: Use Local Keywords on Your Website

• Include location-based keywords like:
  “best Italian restaurant in Austin”
  “emergency plumber in Chicago”                                                                                    “Best seo expert in kannur”
• Add your city and neighborhood to:
  • Page titles
  • Meta descriptions
  • Headings (H1, H2)
  • Body content
  • Alt text for images

Step 3: Build Local Citations

• Submit your business info to directories like:
  • Yelp
  • Bing Places
  • Apple Maps
  • Yellow Pages
  • Local Chamber of Commerce websites
• Make sure your NAP is 100% consistent

Step 4: Get Reviews (and Respond!)

• Ask happy customers to leave reviews on Google, Yelp, Facebook, etc.
• Respond to all reviews (positive & negative) with professionalism

Reviews = trust + ranking signals

Step 5: Add Location Pages (if multi-location)

• Create a dedicated landing page for each location
  e.g., /locations/los-angeles, /locations/denver
• Include directions, maps, local contact info, and nearby landmarks

Step 6: Create Local Content

• Blog about local events, guides, or news related to your industry
• Examples:
  • “Top 5 Summer Skin Tips from Our Miami Spa”
  • “Upcoming Craft Markets in Portland — and Where to Park”

Step 7: Use Schema Markup (LocalBusiness)

• Add structured data to your site to help Google understand:
  • Location
  • Hours
  • Services
  • Ratings

Use tools like Google’s Rich Results Test to validate.

To read more of my blogs – https://clicksbyjasna.com/