Don’t worry if you’re producing stuff for Instagram and your reels aren’t getting enough views,  you’re not the only one. More businesses and innovators will be uploading every day by 2025, resulting in strong competition. As an SEO Expert in Kannur, I can assure you with the good news that you can reach more people naturally with Instagram SEO, especially with the Explore function.

What is Instagram SEO?

Instagram SEO means optimising your content so that Instagram’s algorithm understands it and shows it to the right audience — especially in the Explore and search tabs. Just like how we do SEO for websites to rank in Google, here we’re helping Instagram understand our Reels better.

Why Should You Care About the Explore Page?

The Explore page is where users can discover new material from accounts they haven’t yet followed. If your Reel lands there, there’s a good chance it will go viral. It’s like free advertising—without having to invest a single rupee.

How to Optimize Instagram Reels for SEO in 2025

Here are three simple actions that can help your Reels get to the Explore page.

1. Use the Correct Keywords in Your Caption.

Instagram now reads text — yes, even your caption! Add relevant keywords naturally. For example, if your Reel is about “Kerala food vlog”, use those words in your caption.

   Don’t overstuff — just write like you talk.

2. Include Useful Hashtags (Relatively Few)

Although hashtags are still relevant in 2025, using thirty random ones renders them useless.Use only five to eight hashtags that appropriately describe your content.

Apply niche + broad mix.

E.g., #seoexpertinkannur, #digitalmarketer, #topadvertiser, and #topexpert

3. Include Keywords in On-Screen Text

Instagram can now detect text displayed in the video itself. So if you’re saying or writing “Street Food in Kozhikode”, make sure that phrase is also visible as on-screen text.

4. Use Voice or Subtitles

The AI reads your voice too. If you’re speaking in the video, try to clearly mention your keywords. You can also use auto-subtitles for better clarity.

5. Engage in the First Hour

Reply to comments, like them, and even comment on similar Reels. Instagram interprets this as evidence that your material is valuable and promotes it to additional users.

6. Be Consistent

Instagram rewards active creators. Posting 3–4 Reels per week (instead of 1 per month) increases your chances of getting featured on Explore.

Conclusion

Hacking the system is not the goal of Instagram SEO.It all comes down to making your Instagram content simple to understand and distribute. Whether it’s through entertainment, advice, inspiration, or narrative, always put the needs of others first.

In conclusion, why not make a few small changes to your Reels if you’re currently making them in order to reach more people?Try these techniques and observe how your viewpoint shifts. Who knows, your next reel might explode out!

To read more of my content, please check out my webpage : https://clicksbyjasna.com